As an International Brand Manager, you will lead multi-functional teams to include Finance, Supply Chain, Legal, Sales, and R&D to deliver projects designed to win with Consumers, Customers, and our Company as well as guide projects through the innovation stage gate process. You will have the opportunity to:
- Lead development and delivery of Learning Plans to develop critical consumer insights that answer key questions related to the initiatives
- Design qualified communication ideas that overcome trial barriers that can be transformed into winning creative
- Lead development and implementation of marketing planning for international markets, including agency and budget management
- Leads experimentation with both traditional CPG Innovation principles and Lean Startup principles to uncover ways to make innovation projects more successful in-market
Ultimately, you will play a vital role in accelerating profitable $ Share growth in international markets to include Latin America, Europe, Middle East, and Asia.
cpg, cpgjobs, cpg jobs, consumer packaged goods, consumer goods
Location/Region: Lake Forest, IL