As an International Marketing Director, you will partner with a team of marketers and collaborate with cross-functional counterparts to step change the business by accelerating growth through new product, new category and new market expansion. You will also be responsible for setting the strategic growth framework and leading the product development process for the most critical product Line opportunity for the International Business.
You will have the opportunity to:
- Lead the design and delivery of our biggest global opportunity – a product line launch into Europe, Latin America, Asia, and Middle East in a Category with an estimated market value of $4 Billion USD
- Lead multi-functional teams that include Marketing, Sales, Finance, Supply Chain, Regulatory and Legal to develop the strategy and execution for this product launch
- Partner with other brand builders in adjacent product lines, to drive favorable portfolio mix and higher ROI on advertising activations globally
- Steward the Equity for our global Brands, leading the definition and evolution of it to win hearts and minds of Consumers
- Lead our Market & Consumers Insights effort, leveraging insights garnered from Syndicated Data, Competitive Testing, and Consumer Qual/Quant Research to inform strategies and tactics
Ultimately, you will for deliver annual revenue and earnings combined with setting the long-term strategic direction for the international business.
cpg, cpgjobs, cpg jobs, consumer packaged goods, consumer goods
Location/Region: Lake Forest, IL