The Digital Marketing Specialist assists the web team in the rapid development of
new brand sites, pages, and e-mails. In addition, provide ongoing problem solving
and support to internal stakeholders.
This position requires a combination of creativity with a clear understanding of
required actions to meet business objectives. Must have ability to operate with an
ethic of entrepreneurship, within a culture of discipline, to rapidly meet business
Support the development and maintenance of all inbound digital marketing
activities including: responsive web development, search engine
optimization, usability testing and A/B testing.
Collaborate with web team to effectively communicate web strategies and
methodologies to internal departments and external vendors to meet
established business objectives.
Support ongoing digital marketing campaigns with the development and
production of custom e-mail templates, landing pages, and engaging
Web Development Overview
Develop custom landing pages with a focus on cross-browser support and
Develop custom e-mail layouts with a focus on cross-device support and
Assist in the rapid production, development, and maintenance of our
portfolio of website );
Work with a team of designers and developers to complete tasks;
Assist with support tickets to correct bugs/issues on sites;
Support ongoing digital campaigns including email marketing, SEM, display
and social media;
Support lead generation by assisting in the development of high
conversion landing pages;
Identify opportunities to improve usability, design and content based on
Ensure consistent user experience across all branded websites;
Remain current with emerging web technologies.
General Skill Requirements
2-4 years of digital marketing experience;
Previous digital agency experience preferred but not required;
Excellent written and verbal communication skills, especially with technical
A strong understanding of and experience with Google Analytics;
Demonstrated understanding of the interaction between SEO and other
Ability to think strategically and work within a team environment;
An energetic, collaborative team player with a positive, can-do attitude;
Strong analytical skills; Ability to draw conclusions based on data;
Demonstrated ability to prioritize tasks to meet aggressive goals and
Technical Skill Requirements
Proficient in HTML, CSS, JS, and SCSS.
Adept in popular front-end frameworks such as Bootstrap 2 and 3
UI/UX training or experience preferred;
Prior experience working with JSON files a plus, but not required.
Any design experience with Adobe Photoshop.
Demonstrated experience with WordPress CMS.
(Please include link to Portfolio)
Experience building Responsive e-mail templates that are cross device
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