Description of Position:
Samples.com LLC is looking for an experienced and motivated Director, Media Buying to join its growing media team, which focuses on high volume traffic for its o&o consumer-focused websites. This person will step into managing an established media buying team that is currently spending millions of dollars per month on Facebook, Google and many other platforms, traffic sources and affiliate/partner relationships. Deep industry knowledge in the lead generation and performance marketing niche is required. The objective is to manage ad spend to maximize the return on investment. This person will be responsible for aligning the team technically, creatively and strategically for consistent improvement of media performance. These requirements necessitate the ability to learn current processes quickly and find new areas of opportunity. With a strong team already in place, this candidate will be expected to learn quickly and use practiced managerial skills to manage a team that has members on both coasts.
Manage and lead a team which is spending millions of dollars per month.
Continually review the performance statistics of all campaigns and traffic sources in order to make quick, informed decisions about optimizations.
Evaluate all opportunities, but target ones which increase company profit.
Evaluate factors such as pricing, demographics and site volume, when determining when, where, and how much advertising space to purchase.
Drive your team to
Negotiate, purchase and facilitate the testing of ad-units and advertising space which complements overall company strategies.
Ensure that media buys are properly executed and effective by periodically reviewing landing pages and sales processes to make sure that the correct people are sent to the correct campaigns.
Ensure that proper creative split testing is in place to optimize advertising efficiency.
Learn current processes quickly and deeply understand how our system functions.
Effectively work across multiple departments to assist and achieve media and business goals.
Management of media supporting roles such as photography and Media designers.
Sometimes these duties will fall after hours and on holidays
Travel to San Diego will be required
3+ years experience in advanced Facebook Media Buying and or Google Adwords Buying preferred with strong relationships with traffic source representatives
5+ years of direct response, performance driven advertising
4+ years team management experience
Lead generation experience is strongly preferred
Experience on display, mobile, social, video, native, affiliate and direct
Ability to interpret data from web analytics platforms, & internal data tools in order to make actionable decisions
Strong knowledge of performance statistics
Drive to stay at the forefront of the industry and niche through continuing education, conference attendance and online study through articles, forums, etc.
Excellent Google Sheets/Excel/ Google Analytics skills
Smart, innovative, web savvy, and hard-working with excellent communication and presentation skills
Strong organizational skills, attention to detail, multitasking ability and time management
Ability to work in a fast paced, open & entrepreneurial environment
Samples.com is building the premier platform for targeted consumer product sample distribution directly from brands to consumers. Site members will discover a bounty of samples, coupons, deals, and savings strategies tailored to their personal needs. Brands will target audience segments for distribution of samples to engaged consumers. In return, they’ll receive detailed feedback about their product through customizable surveys. Brands will also drive sales of their consumer packaged goods to large, pre-qualified audiences.
Our team works hard and plays hard. Check us out on Instagram: @TeamSamples!
Location/Region: New York, NY (US)